While the Nintendo DS is the undisputed king of handheld gaming, it has been losing steam recently. The PlaySstation Portable has overtaken the system as the best-selling handheld in Japan (though that’s likely due to market saturation), and now Apple has started sniffing around Nintendo’s territory with the iPhone’s gaming capabilities. Therefore, when Nintendo announced a new version of the DS with a built-in camera and the ability to play music, many tried to call Nintendo out and claim the company was reacting to everyone else’s products and trying to regain lost market share.

Nintendo boss Satoru Iwata (above) won’t have any of that, debunking the rumors and stating that the company’s decision to include the new features has nothing to do with matching the competition and everything to do with making the DS a more integral part of people’s lives.

"We wanted users to have the device on them at all times," he stated. "By downloading subway maps and other things, for instance, the DSi can be useful for applications other than playing games. We wanted to create an offering that would fit naturally into people’s everyday lives."

Ummm, Mr. Iwata... you just described the iPhone.